The WSJA Reader
Luxury
WSJA Subscriber Survey 2010
HOUSEHOLD PURCHASES IN THE PAST 12 MONTHS
| % | Average Spend (US$) | Total Spend US$ (millions) | |
|---|---|---|---|
| Accessories / shoes | 99% | $2,055 | $170 |
Women's accessories / shoes |
93% | $1,376 | $107 |
Men's accessories / shoes |
93% | $941 | $76 |
| Alcoholic beverages (net) | 84% | $1,983 | $139 |
Wine |
82% | $1,349 | $92 |
Other alcoholic beverages |
71% | $961 | $57 |
| Books | 97% | $819 | $66 |
| Cell / mobile / smartphones services | 95% | $1,286 | $102 |
| Consumer electronics (net) | 93% | $2,246 | $174 |
Cameras (all types) |
77% | $1,127 | $72 |
Other consumer electronics devices |
92% | $1,578 | $121 |
| Fragrances (net) | 90% | $953 | $72 |
Women's Fragrances |
87% | $668 | $48 |
Men's Fragrances |
70% | $447 | $26 |
| Golf-related equipment | 46% | $1,150 | $44 |
| Luggage | 78% | $1,114 | $72 |
| Sports / home fitness equipment (excluding golf equipment) | 80% | $1,142 |
$76 |
| Apparel (net) | 96% | $6,636 | $523 |
Women's apparel |
92% | $4,027 | $309 |
Men's apparel |
91% | $3,070 | $233 |
| Charitable donantions | 86% | $9,954 | $284 |
| Fine jewelry / watch (net) | 80% | $11,323 | $756 |
Fine jewelry |
72% | $6,406 | $385 |
Watches |
59% | $8,360 | $412 |
JOURNAL ASIA SUBSCRIBERS REPRESENT SUBSTANTIAL PURCHASING POWER, SPENDING IN THE PAST YEAR:
US$756 million on jewelry /watches
US$523 million on apparel
US$284 million on charitable donations
US$174 million on consumer electroncis
US$170 million on accessories / shoes
US$139 million on alcoholic beverages
US$756 million on jewelry /watches
US$523 million on apparel
US$284 million on charitable donations
US$174 million on consumer electroncis
US$170 million on accessories / shoes
US$139 million on alcoholic beverages
WSJA Lifestyle Survey 2006
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BE: ASIA 2011
