The WSJA Reader

Demographics

WSJA Subscriber Survey 2010

GENDER

Male 81%
Female 19%
 

ETHNICITY

Asian 79%
Non-Asian 21%
 

AGE

Under 35 years 15%
35-44 28%
45-49 17%
50-54 17%
55-64 17%
65 or more 6%
 

EDUCATION

Any college 98%
College graduate or higher 93%
Postgraduate study/degree 50%
 

HOUSEHOLD INCOME, 2009 (US$)

Less than $75,000 17%
$75,000-$99,999 8%
$100,000-$149,999 12%
$150,000-$199,999 13%
$200,000-$299,999 14%
$300,000-$499,999 16%
$500,000-$999,999 11%
$1,000,000 or more 9%
Average household income (US$)$334,000
 

INDIVIDUAL EMPLOYMENT INCOME, 2009 (US$)

Less than $50,000 19%
$50,000-$74,999 12%
$75,000-$99,999 11%
$100,000-$149,999 11%
$150,000-$199,999 8%
$200,000-$299,999 14%
$300,000-$499,999 14%
$500,000-$999,999 6%
$1,000,000 or more 6%
Average individual employment income (US$)$256,000
 
 

HOUSEHOLD NET WORTH, 2009 (US$)

Less than $200,000 19%
$200,000-$299,999 4%
$300,000-$499,999 8%
$500,000-$999,999 15%
$1-$1.9 million 18%
$2-$2.9 million 11%
$3-$4.9 million 9%
$5-$9.9 million 7%
$10 million or more 9%
Average household net worth (US$)$2,733,000
 
 

BE: ASIA 2011