The WSJA Reader
This section offers top-line information on what the advertisers can expect from The Wall Street Journal Asia in terms of reader profile and demographics.
WSJA Subscriber Survey 2010
Consumer research confirms that The Wall Street Journal Asia is the best place to reach Asia's business decision makers and affluent consumers every day. Our readers' business influence is incomparable, and they rely on The Wall Street Journal Asia for essential news and insight that connects them to the rest of the world's business community and provides them with an edge in achieving their professional and personal goals. Intelligent, forward-thinking and creative, The Wall Street Journal Asia is just like the people who read it.
BE:Asia 2011
Business Elite: Asia, is the only pan-regional survey in Asia that measures the media consumption of Asia's business elite. To qualify for the survey, respondents must hold senior positions in the region's largest and most important companies. Dating back to 1985, the study is an essential media planning and tracking tool for media executives and marketers targeting affluent and influential consumers in Asia.
In every survey since 1985, The Wall Street Journal Asia has been the best read international daily. The 2011 BE:Asia results reinforce The Wall Street Journal Asia's undisputed leadership position among international dailies in reaching senior business executives across Asia.
