The WSJA Reader

Technology

WSJA Subscriber Survey 2007

PURCHASE INFLUENCE INVOLVED IN THE ACQUISITION OF:
TECHNOLOGY/TELECOMMUNICATIONS

Computers (net)54.8%
Enterprise computing systems (servers, storage, networks, etc.)33.8%
Handheld e-mail devices/PDAs34.0%
Networking equipment (switches, routers, etc.)28.1%
Printers (net)49.9%
Scanners37.7%
Copiers40.5%
Fax machines42.0%
Internet service providers (ISPs)29.3%
Office furniture and fixtures43.0%
Software (e.g., enterprise, database, security, CRM, personal productivity, networking, etc.)39.2%
Technology consultants24.3%
Telecommunications equipment/services (e.g., local/long distance services, telephone systems, wireless services/systems, etc.)37.9%


NEARLY NINE IN TEN SUBSCRIBERS PURCHASED PRODUCTS/SERVICES ON THE INTERNET. JOURNAL ASIA SUBSCRIBERS SPENT AN AVERAGE OF US$3,650 IN THE PAST YEAR ON INTERNET PURCHASES.