- Technical Specifications
||14 inches (35.56 cm).|
||10.03 inches (25.47 cm); 5 columns to a page.|
||21.40 inches (54.35 cm); 10 columns.|
- Advertisements exceeding 12.07 inches (30.66 cm) in depth must occupy and be charged as full columns (14 inches; 35.56 cm).
- Minimum depth requirements do not apply to defined special advertising "strip" units.
- Non-standard units can be placed at quarter-inch depth increments above minimum depth and will be billed for the actual space.
- Material is scaled to fit the image formats that vary among print sites in Asia and Europe.
Four-color Ads - Digital Material Requirements
Digital material required: PDF/X-1a:2001. Film is not accepted.
The Wall Street Journal does not run spot-color inks. All files containing spot color or Pantone elements must be converted to a CMYK ink mix. Not all Pantone colors are able to be matched with CMYK inks.
|Dot Size Requirements for 100-line Screen|
|The following dot-size requirements compensate for newsprint fot gain (TVI):|
Other Color Quality Reminders:
Maximum Color Density
Maximum Four-color Black
Text & Graphics
Black & White Ads - Digital Material Requirements
Digital material required: Acrobat PDF/X-1a:2001. Embed all fonts.
Halftones Recommended Aim Points:
|Specular / non-detail whites||0%|
|Minimum highlight dot||3%|
Black & White Materials
Dow Jones & Company
Advertising Services Center
8251 Presidents Drive, Orlando, FL 32809
All split copy must be supplied as a separate graphics file. The Wall Street Journal will not separate galleys of ads that have been submitted as one file. Each separate ad must be a separate layout document file.
Pubset Revisions to Material
The Wall Street Journal is only responsible for the accuracy of pubset type that has been proofed and approved for release by the advertiser or agency.
Print-ready PDF files should be prepared by saving native files to Postscript, then distilling the file using recommended Dow Jones settings available at advertising.wsj.com/specsCreativeFormats/printPDFPrep.html or by calling your local Wall Street Journal service bureau.
Creating PDF files directly from programs such as Adobe PDFWriter, Adobe InDesign, Adobe Illustrator, Adobe Photoshop or from Mac OSX is not recommended for print-ready files.
Large digital files may be compressed to accelerate transmission via modem or to reduce the file size to fit the limited capacity of a disk or other media. All compressed files must be self-extracting or capable of being decompressed by StuffIt.
Material may be submitted on either Mac OS or Microsoft Windows platforms. Mac OS is preferred.
Advertisers requesting tearsheets can access them at etearsheet.dowjones.com.
Please contact your Advertising Services bureau for a password and for any additional information.
New York: 212-597-5816
San Francisco: 415-765-6194
Hong Kong: 852-2831-2556
Booking and Material Deadlines for Standard Ad Units
|Hong Kong Time|
|Issue Day||Insertion Orders||Material Deadline|
Remarks: Special features and reports may require longer lead times. Please contact your Dow Jones sales representative to confirm deadlines.
Weekend Journal Asia (Glossy) - Digital Material Requirements
Size Specifications - cm
|Half Page Domincant Spread||21.40||8.50||22.99||9.41||22.75||9.17|
|Half Page Dominant (Horizontal)||10.03||8.50||11.62||9.41||11.38||9.17|
|Half Page Dominant (Vertical)||5.94||14.00||6.87||15.66||6.63||15.42|
|Half Page Portrait||7.98||10.50||8.91||11.41||8.67||11.17|
|Junior Page Dominant||7.98||9.50||8.91||10.41||8.67||10.17|
|Third Page Dominant||5.94||8.50||6.87||9.41||6.63||9.17|
|Quarter Page Dominant||5.94||7.00||6.87||7.91||6.63||7.67|
|Quarter Page Dominant Strip||10.03||4.25||11.62||5.16||11.38||4.92|
|1/8th Page Dominant||3.90||5.50||4.83||6.41||4.59||6.17|
|1/16th Page Dominant (1 col)||1.86||5.50||2.79||6.41||2.55||6.17|
|1/16th Page Dominant (2 col)||3.90||2.75||4.83||3.66||4.59||3.42|
|5 inch Ad||3.90||2.50||4.86||3.41||4.59||3.17|
|3.5 inch Ad||1.86||3.50||2.79||4.41||2.55||4.17|
|2.75 inch Ad||1.86||2.75||2.79||3.66||2.55||3.42|
|Note: Weekend Journal Asia (Glossy) publishes on the last Friday of every month in full color.|
Terms & Conditions
General Rate Policy
Contract and Copy Regulations
The publisher will not be bound by any conditions, printed or otherwise, appearing on any order blank, insertion order or contract when they conflict with the terms and conditions of this rate card, or any amendment hereof.
Contract advertisers are those who (i) have placed a yearly order by The Wall Street Journal Advertising Order Form or recognized advertising agency contract, accepted by the publisher and (ii) insert and pay for space in accordance with one of the revenue or frequency rates specified in the current rate card. All other advertisers are non-contract advertisers. To earn revenue or frequency rates, a signed contract or order must be received and accepted by the publisher within six months of first insertion and advertising must be inserted within one year from the effective date of such contract or order.
If an advertising contract or order is exceeded or not fulfilled in any edition, the rate charged will be adjusted within 60 days after the termination of the contract period to the rate earned in that edition/region. Nonpayment of invoices may result in the termination of an advertising contract and a corresponding adjustment in the rate(s) charged.
The publisher reserves the right, at any time and for any reason, to decline any advertising copy and to cease further publication of any advertising.
Only publication of an advertisement shall constitute acceptance of the advertiserÃƒÂ¢Ã¢â€šÂ¬™s order. The publisher shall in no event be liable for failure to publish advertising when specified by the advertiser, provided that, if no advertising is published, any charges therefor received by the publisher shall be refunded.
Advertising agencies are responsible for payment of all advertising ordered on behalf of their clients, but the publisher reserves the right to hold the agency and the advertiser jointly and severally liable for all such payments.
The publisher reserves the right to revise, on notice of 30 days, any rates, terms and conditions of this rate card applicable to contract advertisers. Revisions affecting non-contract advertising may be made without notice. All advertisements are accepted for publication entirely upon the representation that the agency and/or advertiser are properly authorized to publish the entire contents and subject matter thereof.
It is understood that, in consideration of the publication of advertising, the advertiser and/or agency will fully hold harmless and fully indemnify the publisher from and against any and all claims, demands, suits, actions, proceedings, recoveries or expenses of any nature whatsoever, including reasonable fees of counsel selected by the publisher, arising directly or indirectly from the publication of any advertisement (including, but not limited to, claims of infringement of copyright or trademark or claims of libel or invasion of privacy) or based upon or arising out of any matter or thing contained in any advertisement.
The advertiser/agency acknowledges and agrees that any advertisement submitted may be included in an electronic database of published pages.
Advertisers and agencies accept responsibility for communicating any restrictions on advertising content that prohibit the use of material beyond the ordered area of coverage or on future unordered dates for layout purposes. Advertisers and agencies further agree to indemnify Dow Jones against any claims, including without limitation copyright claims, arising from such prohibited use should the advertiser fail to disclose such restriction.
Commission / Payment Terms
Advertising agencies recognized by the publisher receive a commission of 15% of gross. If advertiser/agency is credit-approved, advertiser/agency agrees to remit payment for advertising in accordance with the terms and conditions stated on the invoice.
Agency discount applies to color charges.
Advertisements from a recognized agency promoting its own advertising agency services receive a 25% discount off card rates.
No other commissions or discounts apply.
Payments for all advertising run on credit are due no later than the 15th of the month following the month in which the advertising insertion(s) run(s). All advertisers or agencies running advertising on credit agree to abide by these payment terms. Credit may be suspended without advance notice for accounts with delinquent balances.