Technical Specifications

Page Makeup

  • Page Depth
    		• 14 inches (35.56 cm).
  • Page Width
    		• 10.03 inches (25.47 cm); 5 columns to a page.
  • Gutter Bleed Width
    		• 21.40 inches (54.35 cm); 10 columns.
    Single-page Units
    WidthMinimum Depth
    ColumnsInchesCentimetersInchesCentimeters
    11.86 4.724 2.75 6.985
    23.90 9.906 2.50 6.350
    35.94 15.087 7.00 17.780
    4 7.98 20.269 9.50 24.130
    5 10.03 2.50 2.50 6.350
    Bleed Units
    WidthMinimum Depth
    ColumnsInchesCentimetersInchesCentimeters
    8 17.32 43.992 9.50 24.130
    10 21.40 54.356 8.50 21.590

    Note: Advertisements exceeding 12.07 inches (30.66 cm) in depth must occupy and be charged as full columns (14 inches; 35.56 cm).

    Minimum depth requirements do not apply to defined special advertising "strip" units. Non-standard units can be placed at quarter-inch depth increments above minimum depth and will be billed for the actual space. Material is scaled to fit the image formats that vary among print sites in Asia and Europe.

    Four-color Ads - Digital Material Requirements

    Digital material required: PDF (preferred), PostScript or EPS. Film is not accepted.

    Type Fonts

  • Include all screen and printer fonts with digital files. Try to avoid using style attributes offered in application toolbars. Use actual typefaces for best results. No Multiple Master (MM) fonts of any kind.

    • Graphics

  • Provide all high-resolution scans in place.

    • Proofs

  • Provide proofs for digital ads. Digital hardcopy newspaper proofs are acceptable. If there is no proof exchanged, the agency accepts the responsibility for the final print outcome.

    • Screen Ruling

  • Dow Jones outputs at 100 lines per inch.

    • Dot Gain

  • For best print results, compensate for 35% dot gain (tone value increase) in the midtone dot at 100-line screen.
  • All areas containing 100% ink coverage of Cyan, Magenta and Yellow in two- and three-color combinations over 1inch in size must be screened back to a maximum of 90%.

    • The Wall Street Journal does not run spot-color inks. All files containing spot color or Pantone elements must be converted to a CMYK ink mix. Not all Pantone colors are able to be matched with CMYK inks.

    Dot Size Requirements for 100-line Screen
    The following dot-size requirements compensate for newsprint fot gain (TVI):
    ColorNon-detail WhitesHighlightsQuartertoneMidtoneShadow
    Cyan0%5%20%36%60%
    Magenta02142850
    Yellow02142850
    Black0001080

     

    Other Color Quality Reminders:

    Maximum Color Density

  • 220%-240%. Two secondary colors should not exceed 90% each. Single colors not intended to print solid should not exceed 80%. For optimum results use Under Color Removal (UCR) or Gray Component Replacement (GCR) when preparing files.

    • Maximum Four-color Black

  • 80% Black, 40% Cyan, 20% Magenta, 20% Yellow.

    • Text & Graphics

  • Text & Graphics Type should only be surprinted in areas having tint values of 30% or less. Four-color reverses should not be smaller than 18 point and should be reversed out of areas having at least 70% tone value in Black, Magenta or Cyan. Remove all colors under reverse to avoid registration problems.

    • Unsharp Masking

  • Printing may soften dots. When the subject matter permits, unsharp masking should be considered.

    • Black & White Ads – Digital Material Requirements

    Digital material required: Acrobat PDF (preferred), PostScript or EPS. Embed all fonts.

    Screen Ruling

  • Dow Jones outputs at 100 lines per inch. Round dots preferred.
  • Expected dot gain is 35% at the midtone dot. The preferences file should reflect this amount of gain at the scan or adjusted from within photoediting software such as Photoshop.
  • Required format for black & white graphics is grayscale (@200 dpi) or black & white bitmap (@1016 dpi).
  • Fine lines and serifs should not be less than .006 inch in thickness.
  • We recommend that all solid reverses be a maximum of 85% black.

    • Note: No color formats accepted for black & white; no Multiple Master (MM) fonts of any kind.

    Halftones Recommended Aim Points:

    Specular / non-detail whites0%
    Minimum highlight dot3%
    Quartertone dot16%
    Midtone dot32%
    Shadow dot80%

    Material Submission

    Black & White Materials

  • Via Internet: epic.dowjones.com.
  • AP Adsend (1-800-223-7363); code for WSJ is MACHI.

    • Color Materials

  • Preferred Method: via Internet at epic.dowjones.com.
  • Color match proof to:

    Dow Jones & Company
    Advertising Services Center
    8251 Presidents Drive, Orlando, FL 32809

  • AP Adsend color transmission permitted only for files prepared with WSJ preferences and specifications.

    • Split-copy Material

    All split copy must be supplied as a separate graphics file. The Wall Street Journal will not separate galleys of ads that have been submitted as one file. Each separate ad must be a separate layout document file.

    Pubset Revisions to Material

    The Wall Street Journal is only responsible for the accuracy of pubset type that has been proofed and approved for release by the advertiser or agency.

    PDF Preparation

    Print-ready PDF files should be prepared by saving native files to Postscript, then distilling the file using recommended Dow Jones settings available at advertising.wsj.com/specsCreativeFormats/printPDFPrep.html or by calling your local Wall Street Journal service bureau.
    Creating PDF files directly from programs such as Adobe PDFWriter, Adobe InDesign, Adobe Illustrator, Adobe Photoshop or from Mac OSX is not recommended for print-ready files.

    File Compression

    Large digital files may be compressed to accelerate transmission via modem or to reduce the file size to fit the limited capacity of a disk or other media. All compressed files must be self-extracting or capable of being decompressed by StuffIt.

    Platforms

    Material may be submitted on either Mac OS or Microsoft Windows platforms. Mac OS is preferred.

    Tearsheets

    Advertisers requesting tearsheets can access them at etearsheet.dowjones.com.
    Please contact your Advertising Services bureau for a password and for any additional information.
    New York: 212-597-5816
    Chicago: 312-750-4033
    San Francisco: 415-765-6194
    Brussels: 32-2-741-1261
    Hong Kong: 852-2831-2556

    Booking and Material Deadlines for Standard Ad Units

    Hong Kong Time
    Issue DayInsertion OrdersMaterial Deadline
    MondayThursday 17:00 Friday 12:00
    Tuesday Friday 17:00 Monday12:00
    Wednesday Monday 17:00 Tuesday12:00
    Thursday Tuesday 17:00 Wednesday12:00
    Friday Wednesday 17:00 Thursday12:00

    Remarks: Special features and reports may require longer lead times. Please contact your Dow Jones sales representative to confirm deadlines.

    Weekend Journal Asia (Glossy) - Digital Material Requirements

    Size Specifications - cm

    NON-BLEEDBLEEDTRIM
    WidthHeightWidthHeightWidthHeight
    Positioncmcmcmcmcmcm
    Spread 21.40 14.00 22.99 15.66 22.75 15.42
    Half Page Domincant Spread 21.40 8.50 22.99 9.41 22.75 9.17
    Fireplace 17.32 9.50 17.58 10.41 17.34 10.17
    Full Page 10.03 14.00 11.62 15.66 11.38 15.42
    Half Page Dominant (Horizontal) 10.03 8.50 11.62 9.41 11.38 9.17
    Half Page Dominant (Vertical) 5.94 14.00 6.87 15.66 6.63 15.42
    Half Page Portrait 7.98 10.50 8.91 11.41 8.67 11.17
    Junior Page Dominant 7.98 9.50 8.91 10.41 8.67 10.17
    Third Page Dominant 5.94 8.50 6.87 9.41 6.63 9.17
    Quarter Page Dominant 5.94 7.00 6.87 7.91 6.63 7.67
    Quarter Page Dominant Strip 10.03 4.25 11.62 5.16 11.38 4.92
    Compact Quarter 3.90 7.00 4.83 7.91 4.59 7.67
    Compact Strip 10.03 2.50 11.62 3.41 11.38 3.17
    1/8th Page Dominant 3.90 5.50 4.83 6.41 4.59 6.17
    Luxury Dominant 3.90 5.00 4.83 5.91 4.59 5.67
    Luxury Compact 3.90 3.50 4.83 4.41 4.59 4.17
    1/16th Page Dominant (1 col) 1.86 5.50 2.79 6.41 2.55 6.17
    1/16th Page Dominant (2 col) 3.90 2.75 4.83 3.66 4.59 3.42
    5 inch Ad 3.90 2.50 4.86 3.41 4.59 3.17
    3.5 inch Ad 1.86 3.50 2.79 4.41 2.55 4.17
    2.75 inch Ad 1.86 2.75 2.79 3.66 2.55 3.42
     
    Note: Weekend Journal Asia (Glossy) publishes on the last Friday of every month in full color.

    Terms & Conditions

    General Rate Policy

    Contract and Copy Regulations

    The publisher will not be bound by any conditions, printed or otherwise, appearing on any order blank, insertion order or contract when they conflict with the terms and conditions of this rate card, or any amendment hereof.

    Contract advertisers are those who (i) have placed a yearly order by The Wall Street Journal Advertising Order Form or recognized advertising agency contract, accepted by the publisher and (ii) insert and pay for space in accordance with one of the revenue or frequency rates specified in the current rate card. All other advertisers are non-contract advertisers. To earn revenue or frequency rates, a signed contract or order must be received and accepted by the publisher within six months of first insertion and advertising must be inserted within one year from the effective date of such contract or order.

    If an advertising contract or order is exceeded or not fulfilled in any edition, the rate charged will be adjusted within 60 days after the termination of the contract period to the rate earned in that edition/region. Nonpayment of invoices may result in the termination of an advertising contract and a corresponding adjustment in the rate(s) charged.

    The publisher reserves the right, at any time and for any reason, to decline any advertising copy and to cease further publication of any advertising.

    Only publication of an advertisement shall constitute acceptance of the advertiser’s order. The publisher shall in no event be liable for failure to publish advertising when specified by the advertiser, provided that, if no advertising is published, any charges therefor received by the publisher shall be refunded.

    Advertising agencies are responsible for payment of all advertising ordered on behalf of their clients, but the publisher reserves the right to hold the agency and the advertiser jointly and severally liable for all such payments.

    The publisher reserves the right to revise, on notice of 30 days, any rates, terms and conditions of this rate card applicable to contract advertisers. Revisions affecting non-contract advertising may be made without notice. All advertisements are accepted for publication entirely upon the representation that the agency and/or advertiser are properly authorized to publish the entire contents and subject matter thereof.

    It is understood that, in consideration of the publication of advertising, the advertiser and/or agency will fully hold harmless and fully indemnify the publisher from and against any and all claims, demands, suits, actions, proceedings, recoveries or expenses of any nature whatsoever, including reasonable fees of counsel selected by the publisher, arising directly or indirectly from the publication of any advertisement (including, but not limited to, claims of infringement of copyright or trademark or claims of libel or invasion of privacy) or based upon or arising out of any matter or thing contained in any advertisement.

    The advertiser/agency acknowledges and agrees that any advertisement submitted may be included in an electronic database of published pages.

    Advertisers and agencies accept responsibility for communicating any restrictions on advertising content that prohibit the use of material beyond the ordered area of coverage or on future unordered dates for layout purposes. Advertisers and agencies further agree to indemnify Dow Jones against any claims, including without limitation copyright claims, arising from such prohibited use should the advertiser fail to disclose such restriction.

    Commission / Payment Terms

    Advertising agencies recognized by the publisher receive a commission of 15% of gross. If advertiser/agency is credit-approved, advertiser/agency agrees to remit payment for advertising in accordance with the terms and conditions stated on the invoice.

    Agency discount applies to color charges.

    Advertisements from a recognized agency promoting its own advertising agency services receive a 25% discount off card rates.

    No other commissions or discounts apply.

    Credit Terms

    Payments for all advertising run on credit are due no later than the 15th of the month following the month in which the advertising insertion(s) run(s). All advertisers or agencies running advertising on credit agree to abide by these payment terms. Credit may be suspended without advance notice for accounts with delinquent balances.