The WSJA Reader
Luxury
WSJA Subscriber Survey 2007
HOUSEHOLD PURCHASES IN THE PAST 12 MONTHS
| % | Average Spend (US$) | Total Spend US$ (millions) | |
|---|---|---|---|
| Fragrances (net) | 90.1% | $584 | $42.4 |
| Women's Fragrances | 86.9% | $394 | $27.6 |
| Men's Fragrances | 73.3% | $283 | $16.7 |
| Accessories (net) | 95.1% | $1,459 | $111.8 |
| Women's accessories | 92.8% | $979 | $73.2 |
| Men's accessories | 85.0% | $681 | $46.7 |
| Golf-related equipment | 55.0% | $1,000 | $44.3 |
| Luggage / leather goods | 81.6% | $633 | $41.6 |
| Watches (net) | 65.6% | $3,065 | $162.1 |
| Men's watches | 55.1% | $1,928 | $85.6 |
| Women's watches | 58.9% | $1,772 | $84.1 |
| Jewelry (net) | 76.0% | $2,839 | $173.9 |
| Men's jewelry | 33.2% | $1,162 | $31.1 |
| Women's jewelry | 75.3% | $2,453 | $148.9 |
| Apparel (net) | 93.2% | $3,859 | $289.9 |
| Men's apparel | 88.5% | $1,863 | $132.9 |
| Women's apparel | 89.7% | $2,306 | $166.7 |
JOURNAL ASIA SUBSCRIBERS REPRESENT SUBSTANTIAL PURCHASING POWER, SPENDING IN THE PAST YEAR:
US$290 MILLION ON APPAREL
US$174 MILLION ON JEWELRY
US$290 MILLION ON APPAREL
US$174 MILLION ON JEWELRY
WSJA Lifestyle Survey 2006
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BE: ASIA 2009
