At A Glance

Category Rate Eligibility

The Wall Street Journal Asia readers are a remarkable group of affluent consumers who value products and services that enhance their personal and professional lives. To help qualifying advertisers reach this audience more cost effectively, Category rates are offered to businesses and services from selected segments. This Media Guide does not include specific rates for Category advertisers. Please contact your Dow Jones sales representative for more information.

For your reference, a list of qualifying Category business segments is shown below:

Consumer Financial Products
  • Consumer Credit Cards
  • Consumer Insurance: Life, Auto and Home products
Consumer Products
  • Apparel and Accessories, including Luggage and Handbags
  • Beverages: Wine, Spirits, Beer and Non-Alcoholic
  • Boats
  • Books and Book publishers
  • Cosmetics
  • Home Furnishings, Home Improvements and Appliances
  • Other Consumer: Coins and Collectibles, COrporate Gifts and Pens
  • Packaged Goods
  • Pharmaceutical: Over-the-counter and Prescription
  • Sports and Exercise Equipment
  • Watches and Jewelry
Electronics and Internet
  • Electronics/Home Entertainment
  • Consumer Wireless Plans
  • Consumer Internet Services, including Search Engines, Consumer Web Sites and ISPs
  • Direct Response PCs, Laptops and Components
  • Other Consumer Telecom (e.g., land lines, home networking)
  • PDA and Cell Phone Manufacturers
Services
  • Business Services, including Business Photocopying and Printing Services
  • Mail and Overnight Delivery Services
  • Personal Services, including Personal Copying/Colalting Services, Physical Fitness Clubs, Spas and Gyms
Entertainment
  • Amusements: Theme Parks, Theatres, Museums, Galleries and Live Performances
  • Media Products and Companies, including DVDs, CDs, Movies, TV Programming and Tune-in, Cable Television Service, Satellite TV and Radio
  • Restaurants
  • Sporting Events and Leagues
  • Consumer Wireless Plans
Not-for-Profit
  • Donation Solicitation only
Travel
  • Airlines and Frequent Flyer Programs
  • Car Rental Agencies
  • Cruise Lines
  • Hotels and Resorts with a leisure or business / corporate message
  • Online Travel Services
  • Tourism Boards, Convention and Visitors Boards and Tourism Promotion
Other
  • Advertising Agencies
  • Area Development
  • Business and Corporate Credit Cards
  • Education, inclusing Schools, Camps, Colleged and Seminars
  • Franchise / Business opportunities (Display Only)
  • Healthcare
  • Office Products and Supplies
  • Political and Advocacy
  • Real Estate products and services (Display only)
  • Recruitment products and services (Display only)